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Marketing

Our goal is simple: support growth of the brand. Which means it’s our job to make sure that everything we do is strategically targeted, data driven and focused on return on investment. To do that, we’ve put together a team of highly-skilled visionaries – able to ground their decisions in data and insights, all the while looking out for new and varied ways to share the Betway brand globally. We operate through multiple channels, from TV, sponsorship and PR to social media, SEO and PPC. We use cutting edge tech to ensure precision within every field we operate, and push our people to stay on top of the latest marketing trends through regular training opportunities.

So who are we? We’re problem solvers, analysts and strategists. We’re competitive, staying at the top of our game to get an edge in a busy market place. But we’re a team – we work together, challenge each other and back one another when we’re taking risks. You don’t have to know everything about sports to work with us. But it helps if you share our love of the game.

Digital Marketing

We focus on performance marketing. But what does that mean? We’re all about expanding possibilities, improving performance and optimising channels for brand engagement and customer acquisition.. If you’re excited by new technologies for improving acquisitions, ROI or analytics then you’ve found the right team.

Brand Marketing

We come up with the brand strategy and communication plan for our brands and products. We work with creative and media agencies to deliver the unified Betway vison. With a focus on 360-degree brand building, including traditional advertising, PR, sponsorship and customer activation, we cover all bases. If you want to be part of a team that’s at the heart of our business and responsible for spreading the message both internally and externally, you’ll feel at home in Brand Marketing.